content2mobile is a platform that enables content in various forms (including text, data, images, audio and interactive streaming video) to be displayed across various mobile devices. The platform uses a Fly2Mobi engine that can receive feeds in a variety of standard formats. This is converted to a proprietary WSXML format and rendered to the presentation engine to generate output for mobile devices. This opens up new revenue streams for news agencies, publishing houses, advertising houses, sports agencies and travel & lifestyle verticals.